About US

David J. Louie, Inc, (DJL) was founded in 1976 by Brooklyn-born David J. Louie SR. with the goal of providing individuals and businesses in the Asian community with expert insurance counseling and prompt, respectful service. In 1992, DJL extended its services to smaller insurance producers that come for assistance in fulfilling their clients’ needs. 

While we’ve grown within our original community and beyond, our goal remains the same – to help Asian and non-Asian individuals and businesses protect their assets with comprehensive and cost effective insurance coverage.

Today, the agency has grown to an experienced team of over 40 members, which is led by David J. Louie, JR. CPCU.  We are large enough to provide professional service, yet small enough to give personal care.

High angle view of people working  on table

why djl

service network

We represent numerous, strong insurance companies, which allow us to provide our clients with comprehensive quotes for comparison, and ultimately, the best quote available.

expertise aids other professionals

With our attention to coverage requirements and binding authority, we are able to assist attorneys and their clients at business and property closings. Accounting professionals value our familiarity with insurance audits and the pitfalls of improper payrolls and job classifications.

language capabilities & Cultural sensitivity

Our cultural sensitivity and language capabilities are important in providing expert guidance and support to an extensive range of clients and other professionals.

Our team is fluent in a variety of languages: English, Spanish, Tagalog, Korean, Vietnamese and several Chinese dialects (Mandarin, Cantonese, Taishanese and Fujianese).

our services

client focus

Our first responsibility is to our Valued Clients that give us their business.

exceptional service

Our clients speak to people, not machines and can always get an answer from our office.


Personalized, thorough, and cost effective insurance programs designed with our clients in mind.

Our team

Providing expert insurance guidance and support since 1976


David J. Louie Sr.


David J. Louie Sr. was born and raised in Brooklyn, New York. In 1969, he enlisted in the U.S. Army. As a Vietnam Veteran, under the G.I. Bill of Rights he enrolled and graduated from Kingsborough Community College. He began his career at an accounting firm in Chinatown…

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where he was exposed to the growing needs for insurance professionals in the Asian market niche. He entered the insurance business with no prior experience in 1976 and has devoted the last 40 years to serving needs of the growing Asian market in Chinatown and other neighborhoods throughout New York City and its surrounding areas.

Mr. Louie is an active member of the community. He helped initiate the passing of a NYC law requiring employers of bicycle delivery persons to provide safety vests and helmets; a change that has helped prevent injuries and deaths across the city. He is the founding chairman of the Chinatown Partnership Local Development Corp (LDC), founding chairman of the Chinatown Business Improvement District (BID), founding member of the Chinese American Insurance Association (CAIA), and past Chairman and president of the Chinese Chamber of Commerce. Mr. Louie has also served as the Sergeant At Arms of the local Chinatown Kimlau Post 1291 of the American Legion since 1991 and as the National Sergeant At Arms of the American Legion in 2011.

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David J. Louie, CPCU


David Louie worked at David J. Louie, Inc. throughout high school and college. He graduated from Dartmouth College with a dual major in Economics and Asian Studies. He began his professional career interning as a licensed…

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Life and Health Insurance financial representative for Northwestern Mutual. He went on to spend three years as a systems integration consultant with Accenture. He returned to school to obtain a Masters in Business Administration at the University of Chicago Booth School of Business.

After graduating, he worked as a senior product manager for Amazon.com in Seattle, WA. In 2016, he returned to New York and rejoined the David J. Louie, Inc. team.


John Lim

Vice President

John Lim was born and bred in New York City, where he attended the New York City Public School system. He had the opportunity to attend college in the CUNY system as a student of Architecture and…

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Environmental Studies from 1971-1976 at the City College of New York.

John’s first exposure to the insurance world was a part-time employee during his high school years with Empire Mutual Insurance Company. His first full-time job in the industry was with NYPIUA in 1976. There he learned about Property exposures and Fire Rating. John moved on to work for the Dan Ross Agency in 1978. He developed his underwriting skills in both Property and Casualty exposures. This is when he met David J. Louie, Sr.

John Lim joined David J. Louie Inc. in 1987 as an underwriter and helped in managing the office. He was appointed as Vice President in 1997.

Commercial Lines


Joey Alcantara


Patricia Chung

processing manager

Mowena Cheung


Sarah Lin


Shirley Lu


Sherry Mei


Nancy Ruan


Joanna Tan

personal lines


Cyndi Chen


Jian Chen

processing manager

Betty Cheng


Jana Deng


Cindy Tran


Chris Wu

underwriting manager

Jackie Wu

accounting department

accounting manager

Elaine Feliciano


Jessica Mai


Keith Yeung


Tracy Wu

operations department


Ivy Li


Gordon Lin